Why I created ChaosID

I created ChaosID to continue developing my creative projects. Design has been with me for more than twenty years, and somewhere in the back of my mind, I always had the urge to create a brand people could wear.

The visual identity of ChaosID is rooted in a spirit of dissent. It draws as much from musical influences as from an exploration of contemporary streetwear, aiming to deliver a different visual impact, both in concept and in the products released.

Creatively, I like to propose visuals that stand out: ideas, concepts, illustrations that question. I do not claim to be a poet, but writing, design, and everything surrounding them nourish my creations. They are influenced by ecology, gloomy news, or simply what inspires me visually and thematically.

I try to turn these ideas into graphic concepts, with humour, irony, or anger, to make something resonate. These ideas stay with us — we absorb them, we print them, we wear them. That is the heart of the concept: a brand that stands out and embraces identity and meaning.

Geoffrey Pomè